About us

Mohamed Fawzy, CEO

Our Story

As a young man starting his life, Mohamed Fawzy, faced a lot of the usual life struggles, exactly as the majority of the young Egyptian adults. Three years ago, he met the love of his life and wanted to marry her but unfortunately he didn't have enough money to be able to sustain an adequate standard of living for both of them. He only had a small sum of money, a small apartment and his brain. Those were his only resources he had at the time. Given the disappointing situation, he managed to act proactively and perceived the problem he was facing differently. He took the challenge, thought outside of the box and decided to breaks the societal TABOOS.

So, he took an extremely bold decision. He put down all the funds he had ready to get married into an idea of founding a creative furniture company, risking losing everything. He had an ultimate vision where he dreamt of founding a company that allows people to do much more with their spaces and save people the hassle of furnishing extra spaces, while they could just save money by combing them together. He became his own first client and he hoped to not only inspire smarter and more functional living, but to help the entire population stem the rising cost of real estates and furnishings. He had lots of trials and endeavors to optimize and reach his goal. He stayed up for long nights, trying, developing and iterating until he finally reached his goal. A local Egyptian manufactured space saving, multifunctional products that meet the International standards. Luckily, he succeeded and his products were admired and bought by many. And from here the brand started expanding and since then it managed to serve numerous clients, furnish their studios, homes and chalets in various existing projects all over Egypt. And he aims of invading and competing in the international market using his different styles, designs and brand values embody the very essence of the company's vision and its bold beginnings. And now you are standing in his first branch.